Search Engines

Once the site is put together and ready to go online there will ultimatiy be questions from the client on where the site will show up in serarch engine inquirys. There are a few baics of search engine optimization rules that can bring results when followed. Keep in mind the head on every page, that's where you'll want to have meta tags. Spiders crawl the internet and look for the meta information. If the site is constructed with frames, the head of each frame document should have it's own meta information. Keywords, descriptions, and text are all contributing factors. Keywords are best utilized when they are relevant to the content in that particular page. In the head of your document put the keywords in a meta tag < meta name = "keywords" content = "...." />. The description of your page is the blip of information that will accompany your search engine results. Write down a few descriptive sentences that best describe that page. The tag for enclosing this information is a meta tag in the head as well and has a similar format to the keyword tags. < meta name = " description" content = "...." />. This is a key place where the person will decide to click on the results or not. Google does not get information from the meta tags, it uses text in the page. Use keywords wherever you can, and make sure there are keywords in your alt property of your image tag. Use keywords in their natural flow of language, that's where you will get the best results.