Content of the website is just as important to the design and the functionality,and well written content can put you in with the higher ranks on Google. The small business site developer, however, usually will rely on the client to put it together. When doing the initial sales call it is important that it is understood that development and content are two separate tasks. Get as much information about the business as possible to create a final product that stands out from the rest. In the sales stage, give the client a rough estimate of the number of pages he/she has to work with primarily to give a cost estimate. When the contract has been signed that gives a cost to the client and a completion time for developer, the work begins. Give the client an outline of what websites normally include such as a background on the company, where The location of the business is, and contact information. Ask what they want the website to convey to the people visiting, etc. The text should be submitted to you in a .txt file, but always be willing to work with the client to get the site up as soon as possible. Keyword and rich content gets the search engine rank up and promotes a click through.
