Small Business and the Web


There is no question that small businesses need to have an online presence. A new business owner should have the name, function, hours and contact information online at the very least. If there is a potential customer exploring options chances are very good that they will look to Google. When the new sales prospect looks in a search engine to locate a product or service, you want to let them know your business is there.

Topics a small business needs to explore involve a review of three basics:

1. Budget - The Budget can range from $500 to $5,000 of setup depending on the requirements.

2. Design - Take a look at some websites. When you find one you like, copy the address to send it to your website builders. The best way to get the design you like is good communication.

3. Content - Gather as much marketing material as you can. The more you gather, the better informed your visitors will be.

Find a website firm you trust. Just like an accountant, it will be an ongoing relationship.